Curriculum Vitae
Experience
2021 - Present
RoundGlass Sustain
New Delhi
Part of Sustain, RoundGlass' 'planet' wing that documents India's climate, ecology and biodiversity, as a researcher and video editor. I pitch and produce films end-to-end, finding ideas relevant to Sustain's content, scripting them for films and producing films out of them. Also part of Sustain's social team and optimise and streamline content for their social media accounts.
• Optimised Sustain's YouTube content according to SEO requirements, increasing views by 30% and subscribers by 28%
• Standardised design for visual communication across board to ensure cohesion and establish brand identity
• Trained interns to work on design and production through Canva, decreasing turnaround time by large margins
• Ideated and produced deliverables for the promotional campaign 'I Dream of...' which garnered 7500+ views in its run
• Produce films, videos as well as reels relevant to India's current climate issues and biodiversity, aiming to make Sustain's channels the nation's go-to resources for everything environment and ecology
• Engage with rural and professional experts and in relevant fields of science, often interviewing them for our explainers on diverse subjects
• Produce high quality films with data visualisation and motion graphics to ensure visual communication
2017 - Present
Design Consultant
New Delhi
Provide graphic design solutions to Villgro Innovations Foundation and campaign partner companies for communication focussed on the promotion of innovation in sustainability, waste management, women empowerment, and similar themes.
Also consult on market research, design and video editing for NielsenIQ's India and Singapore network, as well as Vox Populi Research, studying diverse groups for a variety of clients such as Google, Marlboro, Swiggy, Vanish, etc.
• Design campaigns end-to-end, including campaign logos, social media promotion kits, brand content, newsletters, brochures, presentations, video presentations, project reports as well as press releases and post-campaign reports
• Conceptualise designs according to brand requirements and campaign themes, keeping material up-to-date with industry standards. Pitch different types of content suitable for campaigns as well (newsletters, videos, presentations, team videos, etc.)
• Coordinate production and printing of deliverables for offline events
• Create reports, presentations and compilation videos from projects and study reports, converting data to comprehensive visual summaries for clients with thorough proofreading and content checks
• Conduct research (qualitative and quantitative) interviews and prepare analysis reports for the same
2018 - Present
Editorial Consultant
New Delhi
Consult for publishing houses like Zubaan Publishing, focusing on orienting and editing pieces towards house-styles and genre.
• Copyedit, proofread and cold-read fiction and non-fiction books
• Proofread academic writing and papers for alignment to house style
• Help self-publishing authors publish books end to end, including typesetting and optimisation for Amazon Kindle
2018 - 2019
Sensing the City
Kiran Nadar Museum of Art
New Delhi
Sensing the City was a research project undertaken to document, analyse and narrativise smells of the city in Delhi through organised walks, assemblies and a conclusive artistic presentation. As a researcher and artist, I collected data and conceptualised, designed and coordinated its production and presentation for the final show, apart from designing various deliverables for our smell assemblies.
Our show Smells Assembly ran in Kiran Nadar Museum of Art from September-October 2019, and is now looking at further expansion and exploration.
Previous
● Hindustan Times
● Penguin Random House
● Buzzfeed
Copywriting Intern
Marketing Intern
Content Writer
● Insider.in
● The Creative Key
Content Editor
Content Writer, Editor
Education
2018-2020
Ambedkar University Delhi
Master of Arts, Creative Writing
New Delhi
The MA in Literary Arts course enabled a sustained critical engagement with strategies of writing as well as contemporary critical theory. My work here including a full manuscript, research and a thesis, focused on postcolonial linguistic production and the politics of narrativising in the Urdu language through lexicons, with regard for and emphasis on queerness and the diverse histories of lexical writing. I took a keen interest in writing and researching environmental fiction here.
2015 - 2018
Indraprastha College for Women,
University of Delhi
Bachelor of Arts, Multi Media and Mass Communication
New Delhi
This course started an engagement with media theory and allowed me to experiment in content production through various mediums. I studied graphic design, multimedia production, video editing, brand design and marketing, PR, journalism, academic research as well as a broad range of academic courses on gender, environment and politics and enjoyed working in diverse, multi and interdisciplinary environments.
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Designed, edited and published my department's annual magazine Pravah;
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Helped establish, organise and conduct archiving as well as lessons in music theory in a music archival room as General Secretary of the MALR/Baithak Society;
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Conceptualised and designed promotional content as Graphic Design Head of Parampara, the department's annual media festival.
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Was on the Principal's Honour Roll for my contributions.
Honors & Awards
Longlist: The CBP Queer Writing Fellowship, The Bombay Review
Principal's Honour Roll: Was awarded the Principal’s Honour Roll for my contributions to the college in the field of graphic design
Volunteer Experience
Author & Copyeditor:
I have been a long-term beta reader/copyeditor for several fanfiction authors, supporting them through their story-writing process with proofreading, copyediting, editorial suggestions, research, etc. These authors write stories usually up to a hundred thousand words long, and helping them deal with the struggle of finishing their manuscripts (especially when all fanfiction is written free-of-cost, and without any editorial guidance) is where I come in. I strive to push for depth in each of these stories, and since a beta can choose their authors, I go for authors whose work I find relevant to the genre they are writing in (and I am familiar with). As an author myself, I prefer writing speculative, cross-genre fanfiction that allows me to experiment in writing styles (my prized contribution remains a magically realist story centred around pigeons during a Covid-19 crisis), and thoroughly enjoy the community engagement fanfiction platforms offer.
Skills
Creative and Academic Writing
Editing, proofreading, cold reading
Adobe Creative Suite,
Final Cut Pro
Graphic and website design
Languages
English (native)
Hindi (native)
Urdu (proficient)